episode 3 – dc goes digital

promotional art by Jim Lee for DC Comics' relaunch of Justice League

promotional art by Jim Lee for DC Comics' relaunch of Justice League

In parts one and two of our third episode, we talk about DC Comics’ introduction of day-and-date digital distribution.

In June 2011, DC Comics announced its decision to distribute online more than half of its entire comics line day-and-date with print comics for the first time. The publisher introduced digital distribution alongside the existing direct market, currently the largest comics distribution channel in the US.

We discuss its implementation across 52 of DC’s titles, and its reporting in the press as part of the publisher's latest relaunch of its comics line, and speculate on its projected impact on distributors, retailers and customers.

NB This episode was recorded in mid-July, shortly before Marvel’s announcement of day-and-date digital distribution later that year across several of their core titles.

Download parts one and two or stream it on Mixcloud to listen.

geek mythology is published by and copyright © 2013 David Johnston & Andrew O'Hara